THE PLATFORM CHANGE

The LSA
dashboard is going
away.Your advantage
can stay.

LeadWise manages your Local Services Ads today and prepares your campaigns, measurement and verification for the move to Performance Max.

ELFounder-led by a former Google LSA program manager.

11.5+
years
combined inside Google's Local Services Ads program
50,000+
advertisers
activated on Local Services Ads
Google Partner
GOOGLE LOCAL SERVICES ADSManaged Partner Program

WHITE-LABEL AD MANAGEMENT

You own the client.We run the ads.

Your clients like their account manager. Your team keeps that relationship. We do the work behind it, under your brand, so you take on more accounts without new hires.

YOUR TEAM KEEPS

The client relationship

Every client conversation

Your fee and the credit

LEADWISE HANDLES

Local Services Ads, Performance Max and Search

Reporting and analytics

Verification and Google escalations

Every account and update in one partner portal

GOOGLE SUPPORT AND VERIFICATION

Imagine never dealing withGoogle Support again.

Google doesn't want a plumber or a personal injury attorney on the phone. It wants verification packages it can trust. That's what we send, backed by our Managed Partner Program support.

How verification works
01

You hand it to us

Licenses, insurance, photos and business details.

02

We build and check the package

We catch problems before Google does.

03

Google gets one it can trust

Local Services Ads, Google Ads and Advanced Verification.

No one can promise an approval. We promise it's done right.

MARKETING HEALTH AUDIT

We find where you're deficient.You decide what to fix.

We check the eight areas that decide whether a customer calls: your website, reviews, Google profile, SEO, booking, AI answers, ads and tracking. For each one you see what we found, what it's costing you, and what fixing it gets you.

Fix it yourself with our steps, or add it to your plan and we take care of it.

SAMPLE AUDIT · AUSTIN PLUMBER8 areas checked
2Fix first
4Worth fixing
2Needs access
3Working well
ReviewsFix firstMost reviews have no reply
Google profileFix firstPhone number differs from the website
WebsiteWorth fixingSlow to load on phones
AI answersWorth fixingChatGPT names a competitor first
AdsNeeds accessAds are live; results need a look inside
Sample for illustration. Each area shows what we found, what it costs you, and your options.

YOUR DATA, YOUR CONTROL

Your data stays yours.Read-only, and only for your report.

The LeadWise Marketing Health Audit is a plain-English report on how customers find your business online, what's working, what's not, and what to fix first.

01

You choose what we see

With your permission, LeadWise connects to your Google Search Console, Google Analytics and Google Business Profile.

02

We only read. You stay in control.

Search Console and Analytics are connected read-only. Google doesn't offer a read-only option for Business Profile, so we simply only read it. We never change anything, and you can remove our access at any time from your Google account.

03

Your data builds your report. That's it.

We use it only to build your Marketing Health report and any follow-up checks you ask for. We never sell it or use it for advertising.

Read our privacy policy

THE PLATFORM CHANGE

Google is moving Local Services Ads to Performance Max.

Google is moving Local Services Ads into a specialized Performance Max experience. The placements and pay-per-lead model remain. The controls, budgets, reporting and operating environment change.

Read Brief 006
01

History needs a home

Previous performance reporting will not carry into Google Ads. We preserve the baseline before the move.

02

Weekly becomes daily

Budget controls change shape. We model the new daily structure before it affects pacing.

03

Measurement matters more

The new interface creates a bigger opportunity to connect lead quality, attribution and real business outcomes.

AD MANAGEMENTWhite label or directGOOGLE SUPPORTVerification and escalationTHE AUDITMarketing Health AuditTHE MOVE TO PMAXMigration planning

THE LEADWISE SYSTEM

Better leads for

We manage your ads, measurement and verification so you know what is working and what needs attention.

01

MANAGED MEDIA

Local Ads & Performance Max

Campaign architecture, bidding, budgets, targeting and daily optimization across the new local ads environment.

  • LSA migration planning
  • Portfolio performance audit
  • Lead intake infrastructure
02

MEASUREMENT

Attribution built around revenue.

Connect spend to calls, booked appointments, qualified leads and closed business.

03

IDENTITY

Verification without the maze.

Advertiser identity, business verification and account-health systems handled with precision.

04

INTELLIGENCE

Answers before the market has them.

Platform monitoring, escalation, analysis and clear guidance when Google changes the rules.

DESIGNED FOR COMPLEXITY

Built for the people responsible for the result.

AGENCIES

White-label expertise behind your brand.

Senior execution, portfolio reporting and direct escalation without building another internal department.

MULTI-LOCATION

One standard across every market.

Franchises, PE portfolios and regional operators get the controls required to scale without losing visibility.

HIGH-VALUE LOCAL

Specialists for high-stakes leads.

Law, home services, health and wellness businesses where one missed lead can cost thousands.

BizMarketing★★★★★
“Eric and his team of LSA experts are a joy to work with. … They provided a high level of planning and execution.”
Clayton Creative★★★★★
“Absolute top notch service!! … No better team to manage LSA accounts than LeadWise HQ! Highly, highly recommend.”

FOUNDER LED

Platform experience, applied to your business.

LeadWise is built around direct access to the person who knows the platform, the accounts and what needs to happen next.

Meet Eric
Eric Levine, founder of LeadWise HQ

MEET THE FOUNDER

Eric Levine

Founder & CEO

Eric spent 6.5 years at Google working inside Local Services Ads, where he led global bug triage and trained Google's account teams and agency partners. Today, he brings that knowledge directly to every LeadWise client.

Former Google LSA Program Manager · Austin, TX

LOCAL PERFORMANCE INTELLIGENCE

Signal, without the noise.

View all briefings
BRIEF 006PLATFORM CHANGEAUGUST 2026

The LSA to Performance Max migration: what dies, what survives, and what to do before your wave hits.

An operator's field guide to the biggest structural change since Local Services Ads launched.

READY WHEN YOU ARE

See what the next version of local performance looks like for you.

Speak with EricNo pitch deck. Just a useful conversation.