This policy explains what LeadWise HQ collects through leadwisehq.com, through our Marketing Health audit, our intake form and the "Connect your Google" option, and what we do with it.
The short version
We use the information you send us to respond to you, to prepare the audits you ask for, and to operate our business. We do not sell your personal information. If you connect your Google account, we only read it, we use it only to prepare your report, and we never use it for advertising or to train AI.
Who we are
LeadWise HQ is operated by 512 Ventures Consulting LLC dba LeadWise HQ. In this policy, "LeadWise", "we", "us" and "our" refer to that company.
Information we collect
Through this website. When you use our contact form, you may provide your name, email address, company, website, business type, number of locations and anything you include in your message. If you contact us another way, we collect the information you choose to share. Our website and hosting providers may also process standard technical information, such as your IP address, browser type, device information, requested pages, timestamps and security or error logs. We use this information to deliver, secure and troubleshoot the site.
Public information about your business, for an audit. To prepare a Marketing Health audit we read information anyone can see: your website's pages and speed, your public Google Business Profile rating and review count, and your listings on directories such as Yelp, Bing Places and Apple Maps. If your audit includes AI visibility, we also ask AI assistants such as ChatGPT and Google Gemini five general questions that name only your business, what it does and your city, and record whether they mention you. We never submit forms on your website and never log in to anything to do this.
What you send us through the intake form. Your answers, the screenshots or PDF files you upload, and totals you choose to share, such as how many leads you received. We ask for counts only and never for your customers' names, phone numbers or messages.
Google account data, only if you choose "Connect your Google". You sign in with Google and approve read-only access. We then read:
- Google Search Console (read-only): which of your websites are in your account, so we can find the one being audited; search clicks, impressions, click rate and average position; your top search queries; whether up to 10 of your pages are indexed; and your submitted sitemaps.
- Google Analytics 4 (read-only): your properties and their website streams, so we can find the one for your site; users and sessions for the last 28 days; and the key events you have set up, with their counts.
- Google Business Profile (only if you tick the separate box): your profile locations' names and websites, so we can find the one for your business; and for each review, the date, the star rating, and whether it has a reply. Google may also send each review with its reviewer's name and profile photo link, the review text, the review's ID, when it was last updated, and any reply with its date. We use the reply only to see whether the review was answered, and we do not keep any of these: they are dropped as the read is processed, and never stored, reported or sent anywhere.
A review history export, only if you choose to send one. If you export your Business Profile with Google Takeout and share it with us, we use it once to count your reviews by week. Like a connected read, it contains reviewers' names and review and reply text, and we never keep those. From it we keep, for each review: Google's review ID, the date, the star rating, whether it had text, whether and when it was replied to, and whether it was edited. We also keep the list of your locations as the export gives them (name, address, phone, Google place ID and review count) and the weekly counts. We delete the export itself as soon as these are taken from it.
Google's sign-in screen may say the Business Profile permission would let us manage your profile, because Google does not offer a read-only version of it. We only read. We never post, reply, edit or delete anything in any of your Google accounts, and we never access Google Ads.
How we use information
- Respond to questions and requests.
- Evaluate whether LeadWise services may be a fit.
- Prepare your Marketing Health report, and any follow-up audits you ask us for. If we manage your Local Services Ads, that includes a weekly check of your public review total and, if you shared your Business Profile, a count of the reviews written each week, so we can warn you early if new reviews slow down.
- Provide and improve the website and our services.
- Protect the website, prevent abuse and meet legal obligations.
- Maintain ordinary business records.
A person at LeadWise reviews your audit results, including what we read from your Google account, to write your report. That review is the service you asked for when you connected, and the connect step says so before you continue.
We do not sell your personal information. We do not use information submitted through the contact form for unrelated third-party advertising.
Google user data
We use data from your Google account for one purpose only: to prepare your Marketing Health report and the follow-up checks described above. We do not use it for advertising, we do not sell it, and we do not share it except with the service providers named below that run the audit on our behalf. We do not use Google user data to develop, improve or train artificial intelligence or machine learning models, and we do not send it to AI services.
LeadWise's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.
Service providers and third parties
We share information only as reasonably needed with vendors that help us operate the site, run the audit and run our business. They handle it only on our behalf, under their own terms and privacy commitments:
- Netlify: website hosting and form processing, and our intake form and report pages.
- Google Analytics: website usage measurement on leadwisehq.com. It uses cookies and similar technologies to help us understand which pages people visit and whether they submit our contact form or click our email and LinkedIn links. We do not send the contents of contact form fields or email links to Google Analytics.
- Supabase: our database and file storage. It holds your intake answers, your uploaded files and your encrypted Google connection.
- GitHub: runs the audit software.
- Resend: delivers report emails to LeadWise.
- Google Drive: LeadWise's own copy of approved reports.
- Google Maps Platform and PageSpeed Insights: to read your public Google profile and to test your website's speed. They receive your business name, city and website address, all of which are public.
- OpenAI and Google Gemini: only when your audit includes AI visibility, and only the five questions described above. They never receive anything from your Google account, your intake answers or your files.
- BrightLocal: only when we use it to check your directory listings. It receives your business's public name, address, phone number and website.
- Our email and business-service providers.
Only you receive your report: by email from us, or through a private link that stops working after 90 days.
The site may display or link to reviews and other content supplied by Google. If you interact with third-party content or leave this site, that provider's privacy policy applies. We do not control third-party sites.
When else we may disclose information
We may disclose information when required by law, to protect our rights or the safety of others, to investigate fraud or abuse, or as part of a merger, financing, acquisition or sale of business assets.
Retention and security
Your Google connection is stored encrypted (AES-256) in our database. It is decrypted only inside our own server function, which sends it to Google and nowhere else, to read the data you approved. It is never sent to your browser, emailed or written into reports. Only the results of each read are used. Your intake link can send answers but cannot read anything back, so it cannot be used to see what you sent. It stops working after 30 days, or after a longer period we agree with you, never more than 90 days.
We keep information only as long as reasonably needed for the purposes above:
- Your Google connection: until 30 days after our work together ends, or sooner if you ask us to delete it. If you remove our access in your Google account first, the stored connection stops working at once and is deleted on the same schedule.
- Issues an approved report found, if we manage your Local Services Ads: kept in our client dashboard as part of our service records.
- A Google Takeout export you send us: deleted as soon as the weekly counts are taken from it. What we keep from it (described above) is kept for 2 years from when we import it, unless you ask us to delete it sooner, and removed in the same monthly clean-up.
- Audit working files: up to 7 days. Copies in our build system's logs are kept for up to 90 days. An unapproved draft emailed to our own LeadWise mailbox is deleted in our monthly clean-up, so within 5 weeks. When an audit's files are kept as the evidence behind your approved report, they are kept with that report, as below.
- Your intake answers, files, approved reports and weekly review counts: 2 years, as our business records, unless you ask us to delete them sooner. We remove records that have reached 2 years in a monthly clean-up, so one can stay up to a month longer.
- Private report links: they stop working after 90 days, or sooner if we switch them off, and the copy of the report behind the link is deleted within a month after that.
- Contact form messages and other website information: as long as reasonably needed, including for legal, accounting and dispute-resolution needs.
We use reasonable administrative and technical safeguards, but no website, email system or storage method can be guaranteed completely secure.
Your choices
- Remove our Google access at any time. Go to myaccount.google.com, then Security, then "Your connections to third-party apps and services", choose LeadWise, and remove access. Our next read then stops, and we record that access was removed.
- Ask us to delete your data. Email eric@leadwisehq.com. We will delete your stored Google connection, intake answers, files and the weekly review counts taken from your Business Profile within 30 days and confirm by email. If we manage your Local Services Ads, the issues an approved report found stay in our client dashboard as part of our service records.
- Connecting Google is optional. You can send screenshots instead, and you can connect Search Console and Analytics without sharing your Business Profile.
- Access, correct or delete what you sent through this site. We will review the request and respond as required by applicable law. We may need to verify your identity and may retain information when the law permits or requires it.
Children
Our website and services are for businesses and are not directed to children under 13. We do not knowingly collect personal information from them.
Changes to this policy
We may update this policy as our website or practices change. The effective date at the top shows when this version took effect. If a change affects how we use Google data you have already shared, we will ask you before applying it.
Contact us
Questions or privacy requests can be sent to eric@leadwisehq.com. If you need to send something by mail, email us and we will give you a mailing address.