TRANSITION PLANNING

Build your LSA to Performance Max plan.

Preserve what you have, understand what changes and enter Google Ads with a campaign and measurement system built for the new environment.

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WHAT WE PREPARE

Four workstreams. One clean transition.

01

Historical baseline

Export the performance history that will not carry into Google Ads and establish the benchmark you will measure against.

  • Spend and lead history
  • Lead-quality baseline
  • Market and location comparisons
02

Budget model

Translate weekly budgets into the new daily structure before pacing changes affect performance.

  • Daily budget mapping
  • Location-level allocation
  • Spend guardrails
03

Campaign architecture

Map current LSA controls into the specialized Performance Max experience and document ownership.

  • Campaign settings
  • Account permissions
  • Verification status
04

Measurement

Connect leads to calls, appointments and revenue so the new interface improves visibility instead of reducing it.

  • Conversion tracking
  • Attribution design
  • Lead-quality reporting

WHO THIS IS FOR

Agencies, franchises and local operators with real exposure to the change.

We will review your current LSA structure, migration wave and reporting requirements, then tell you what needs to happen before the dashboard goes away.

Build your plan