Historical baseline
Export the performance history that will not carry into Google Ads and establish the benchmark you will measure against.
- Spend and lead history
- Lead-quality baseline
- Market and location comparisons
TRANSITION PLANNING
Preserve what you have, understand what changes and enter Google Ads with a campaign and measurement system built for the new environment.
Start the conversationWHAT WE PREPARE
Export the performance history that will not carry into Google Ads and establish the benchmark you will measure against.
Translate weekly budgets into the new daily structure before pacing changes affect performance.
Map current LSA controls into the specialized Performance Max experience and document ownership.
Connect leads to calls, appointments and revenue so the new interface improves visibility instead of reducing it.
WHO THIS IS FOR
We will review your current LSA structure, migration wave and reporting requirements, then tell you what needs to happen before the dashboard goes away.
Build your plan