INTELLIGENCE FEED // ACTIVE
Signal for the next era of local advertising.
Inside knowledge, current platform changes and operating guidance for the people responsible for performance.
The LSA to Performance Max Migration: What Dies, What Survives, and What to Do Before Your Wave Hits
Google is migrating Local Services Ads into Performance Max. The three-wave timeline, what dies, what survives, and the data you must export before your wave hits.
Service Areas in Local Services Ads: How Wide Should You Go?
How to set your Local Services Ads service area: who should go statewide, county vs ZIP, GBP differences, and the truth about negative service area targeting.
I Asked Gemini for LSA Best Practices. Here Is What It Got Wrong.
A side-by-side comparison of Gemini AI advice on Google Local Services Ads versus what actually works on the platform. Real examples of where AI gets LSA advice wrong.
What Operational Factors Outside the Platform Matter Most for LSA Performance
The operational factors most agencies miss when managing Google Local Services Ads. Phone answer rates, intake quality, and the realities of LSA performance.
The First Things I Check on Every New LSA Account
A step-by-step audit framework for diagnosing any Google Local Services Ads account. Account history, reviews, lead intake, profile settings, and more.
What Actually Determines Who Appears in the Top Three LSA Positions
A practical breakdown of how Google Local Services Ads ranking actually works, from someone who spent 6.5 years working inside Google's LSA program. The 3 Rs: Reviews, Responsiveness, Radius.