Product enablement and go-to-market
Embedded with the teams responsible for how LSA was developed, deployed and optimized across the United States.
ABOUT LEADWISE HQ
Eric built LSA from the inside. Now he works for you.
LeadWise turns years of platform knowledge into clearer decisions, stronger campaigns and faster answers for local businesses and agencies.
MEET THE FOUNDER
6.5 years inside Google's Local Services Ads program.
Before founding LeadWise HQ, Eric worked in Product Enablement and Go-to-Market for Local Services Ads. He helped the platform scale, led global bug triage and trained Google Ads account teams and agency partners on ranking, optimization and verification.
- Directed global bug triage for LSA and policy-level edge cases
- Trained Google Ads account managers and agency partners
- Built optimization frameworks around ranking and verification
- Helped thousands of advertisers activate their local presence
THE PATH HERE
From platform operator to founder.
Global bug triage and training
Owned complex product issues and trained the people agencies and advertisers relied on for answers.
LeadWise HQ
Founded a boutique local performance company built around direct expertise, careful execution and a deliberately limited client roster.
BUILT DIFFERENTLY
Inside knowledge, applied daily.
Every audit, optimization and escalation draws on direct experience with the platform.
Boutique by design.
A smaller client roster means senior attention and fewer layers between the question and the answer.
Ready for what comes next.
LeadWise is helping clients move from the LSA dashboard into Google Ads, Performance Max and stronger measurement.