ENTERPRISE EQUIVALENCY
Skip Google's checksat every location.
Skip verifying every location one by one. With 10 or more locations, Google's Equivalency Program lets your own team run the checks, so new locations aren't stuck waiting on Google. We hand-hold you through it, start to finish.
- Google Partner
- Google LSA Managed Partner Program
- 11.5+ combined years inside Google's LSA program
THE PROBLEM
Why multi-location brands look at it
- Every new location waits on Google's checks before its ads can run.
- Each technician or professional goes through Google's screening one at a time.
- There is no public form. Google says to go through your account manager.
- Your own checks have to meet Google's standards, and any gap slows things down.
THE PROCESS
How we handle it
- 01
Check eligibility
Google looks for US businesses with at least 10 locations and 250+ employees or more than $50M in yearly revenue. Franchises qualify when they control verification of their own pros.
- 02
Line up your checks
We compare your identity, license, registration and representative checks against Google's standards and close the gaps before anything is sent.
- 03
Bring it to Google
As a Google LSA Managed Partner, we take the request to Google and handle the back and forth.
- 04
Roll it out
Once you're approved, we bring your locations under the program and keep every account in line.
THE RESULT
What you get
- Less waiting on Google every time you open a location
- One verification standard across every location
- Your team stays in control of who gets verified
- A partner who handles the Google side for you
“Eric and his team of LSA experts are a joy to work with. … They provided a high level of planning and execution.”
QUESTIONS
Straight answers
What is Enterprise Equivalency?+
Google calls it the Local Services Ads Equivalency Program. It lets approved businesses, brands and enterprises do their own screening and verification checks instead of Google doing them.
Who qualifies?+
Per Google: US businesses that run identity, license, business registration and business representative checks to Google's standards, with at least 10 locations and 250 or more employees or annual revenue over $50M. Franchises qualify if they control verification of their own pros. Google notes other criteria may apply.
Does this mean no verification at all?+
No. Your people still get verified, to Google's standards. The difference is that your team runs the checks instead of Google.
How do I apply?+
There is no public application. Google says to reach out through your Local Services or Google Ads account manager. We handle that conversation for you.
READY WHEN YOU ARE